The traditional approach to vehicle maintenance in the automotive industry is often reactive, leading to increased downtime, higher costs, and decreased productivity. There is a need for a more proactive and data-driven approach to maintenance that can help identify potential issues before they escalate. Machine learning offers the potential to analyze vast amounts of data and predict maintenance needs accurately, leading to more efficient operations. To investigate the adoption of machine learning in STREAMLINING vehicle maintenance strategies, a comprehensive literature review was conducted to understand the current state of the automotive industry and the potential benefits of machine learning in maintenance operations. Case studies and examples of companies that have successfully implemented machine learning in their maintenance strategies were also analyzed to identify best practices. The study revealed that machine learning can help automotive companies optimize their maintenance schedules, prioritize critical maintenance tasks, and improve the overall reliability of their vehicles. Consequently, enabling these companies to stay competitive in a rapidly changing market by supporting them to adapt to new technologies and customer demands quickly. This proactive approach to maintenance is observed as a viable tool that can prevent costly breakdowns and reduce downtime, ultimately leading to increased productivity and profitability. However, from the findings of this study, the adoption of machine learning in vehicle maintenance strategies is still in its early stages within the automotive industry. While some companies have commenced implementation, many are still hesitant to embrace this technology fully. Barriers to adoption include concerns about data security, lack of expertise in machine learning, and resistance to change within organizations. With the conventional trends in vehicle maintenance strategies, automotive companies need to stay ahead of the curve and leverage this technology to drive innovation and success in their operations.